Social Streetwear Project
CHASE DEMONS began as a social streetwear experiment—part critique, part catharsis. Founded by AJ and Aaron Ray Jr., the project emerged from conversations about merit, image, and the dissonance between influence and authenticity in a hyper-visual world. With creative direction led by AJ, the debut collection Klout-Daemon responded to the rise of clout culture by weaving together digital mythology, Japanese occult aesthetics, and computing metaphors. We approached the brand like a daemon process—something always running in the background, self-initiated, and in service. From graphics to garment details, every element was built to provoke, reflect, and remind: chasing demons is both personal and cultural work. The launch solidified CHASE DEMONS as a highly collaborative, message-driven brand with a cult following rooted in self-awareness and subversion.
