Shortly after closing the SYGNS Media Solutions project, I found myself at a crossroads. I was still in the Bay Area, bouncing between music studios, trying to make a living doing what I loved. When an artist I used to produce for moved to the area, I pivoted into artist management without even realizing it. I rebranded him, designed his logo, wrote his bio, and helped shape his entire creative presentation—my first unofficial role as a creative director.
During this time, I was tapped to produce an event for Immigrant Voices of America, an award-winning documentary series. My artist and a few others performed, and I began to see how music and storytelling could come together to create space for community. But soon after, the artist and I parted ways, and it hit me harder than I expected. I made a decision: I was done with music. I needed a new direction, something that made more sense financially, emotionally, spiritually.
But sometimes, the moment you let go of something, it finds its way back.
That’s when I started working on music again—this time, with my colleague Mr. Mercy. The work felt honest, alive in a way it hadn’t before—more honest, more complete. Around that same time, I met a young artist named Kigh G who needed help actualizing his vision—someone to help him turn his vision into something tangible. What started as loose collaborations turned into something greater. Together, the three of us launched SYGNWAV—an artist experience project and incubator built for creatives like Kigh G. I took on everything from artist development and creative direction to management, production, and design. We weren’t trying to build a label. We were building a new kind of vessel…
